This 2016, Abreeza
Mall strengthens its commitment to be a bastion for fashion in Davao by holding
Scandi-lous, an exclusive mixer and mini-fashion show attended by members of the
city’s fashion, publishing, and blogging communities.
Held on January
24, Scandi-lous treated guests to a peek at the trends that are set to take
over 2016, particularly Scandinavian style, from which the event takes its
name. Models showed off Scandinavian-inspired fashion from Abreeza Mall
merchants; namely, Debenhams, Dorothy Perkins, GAP, Mango, Marks & Spencer,
of Scandi-lous was a talk by editor-in-chief Pam Quiñones of L’Officiel Manila,
the Philippine edition of the Paris-based fashion magazine and the country’s
first locally franchised international fashion title. Before landing her job at
L’Officiel Manila, Pam was a top celebrity stylist whose clients included Anne
Curtis, Judy Ann Santos, Charlene Gonzales, and Sarah Geronimo. Besides
touching on the year’s trends, Pam also shared her impressive journey growing
up in Cotabato to becoming one of the most respected names in the Philippine
fashion industry. Joining her onstage for the talk was Philippa Andrén, a
fashion consultant involved with L’Officiel Manila’s styling team and a
Scandinavian herself hailing from Denmark.
guests also got to marvel at a vignette exhibit by local fashion design
collective Davao Elite Fashion Group. Inspired by the Pantone Color Institute’s
Color of the Year for 2016, Rose Quartz and Serenity, the exhibit featured
pink- and blue-toned creations by Andi Amora, Aztec Barba, Bamba Limon, Benjie
Panizales, Dodjie Batu, Edgar Buyan, Egay Ayag, Emi Englis, Junie Artajo, Lala
Luz, Lauren Arriola, Tzardy Tombo, Windell Mira, and Xioti Chiu. The exhibit
was on display at Abreeza Mall’s Ground Floor Fashion Hallway and Activity
Center from January 20 to 24.
Scandi-lous is a
special edition of the Abreeza Fashion Forum, a regular convergence of press,
bloggers, and fashion insiders that aims to discuss and promote trends,
projects, brands, and ideas in the field.
For inquiries and
updates on Abreeza Mall news and events, please visit the Main Concierge at the
ground floor or call (082) 321-9332. Stay updated by liking
www.facebook.com/AbreezaMall and following @abreezatweets on Twitter and
@iloveabreezamall on Instagram.